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ACCLAIMED STANFORD MARKETING PROFESSOR JOINS
LISTENPOINT ADVISORY BOARD V. "Seenu" Srinivasan working closely with ListenPoint to refine and develop leading-edge methodologies for analyzing customer and market needs SAN RAMON, Calif. - December 12, 2002 - ListenPoint Inc., the company that helps maximize success for all products and services in a company's portfolio, formally announced V. "Seenu" Srinivasan as a ListenPoint advisor. Srinivasan is the Ernest C. Arbuckle Professor of Marketing and Management Science, Chair of the Marketing Area, and Director of the Strategic Marketing Management Executive Program at the Stanford Business School. Srinivasan has been actively working with ListenPoint's product management and development teams, since summer 2002, to incorporate leading-edge marketing methodologies into the recently announced MarketShareTM product family. Srinivasan has been teaching at Stanford for 28 years and is a well-known expert on marketing science, having published over 100 research papers, and winning numerous awards, including the American Marketing Association's lifetime achievement award for research in 1998. Srinivasan currently teaches courses on Customer-Focused Product Planning (MBA Program) and Quantitative Research in Marketing (PhD Program). One of Srinivasan's primary areas of academic interest is conjoint analysis, a method of weighing the relative importance of a product's attributes by identifying the tradeoffs that customers will make to buy it. "ListenPoint has developed a unique system that brings an ongoing process for product marketing and management that utilizes methodologies and principles that I've been researching and teaching for many years," Srinivasan said. "I believe that the every-day use of these techniques is becoming increasingly necessary for corporations to achieve ongoing success in competitive markets." "This appointment is bolstering our already strong knowledge about product planning, management, and marketing with leading academic expertise," said Steve Richard, Chief Product Officer at ListenPoint. "Srinivasan is one of the foremost experts in the world on techniques for understanding and modeling why customers buy the products they do." Srinivasan is part of ListenPoint's ongoing product planning and definition process, where he helps review key methodologies before they are finalized and shipped. More information on Srinivasan's background can be found on the Stanford faculty web site. About ListenPoint ListenPoint provides enterprise software for product marketing, management, and planning that helps corporations maximize the market success of every product and service they sell, by enabling every department involved to precisely understand which customer and market needs will maximize market acceptance. Founded in 2000, and based in San Ramon, CA, ListenPoint is funded by Sigma Partners and private investors. For additional information, contact the company at www.listenpoint.com. # #
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